Website: The Real Cost of HCV

Platform for raising awareness about Hepatitis C in Eurasia.

The Real Cost of HCV website
The Real Cost of HCV site is a collection of facts, personal stories, info-graphics, and calls to action, which one can navigate through with a simple, single-button interface. Cheeky comments appear in the button, compelling the user to click out of intrigue
YouTube videos in The Real Cost of HCV
Personal YouTube or Vimeo videos can be inserted through custom Wordpress forms managed by Eurasian Harm Reduction Network’s staff.
Personal testimonials can also be inserted.
Personal testimonials can also be inserted (with different styling from facts, calls to action, etc.). Since the site is not yet live, here I have inserted a testimonial about the medicine Naloxone, from EHRN’s “I am the Evidence” campaign.
The Real Cost of HCV, Call to action
A call to action. If you didn’t guess, this is filler text. Because the site is not yet live, I have inserted a sample bit of text for the purposes of demonstrating the concept!
Mobile Styles
The site adapts to the screen size, down to styles for mobile phone.

'Project' => 'As part of the Open Society Foundations and Parsons Fellowship in Information Design, work with Eurasian Harm Reduction Network in Vilnius, Lithuania to create a strategy for initiating discussion around the cost of hepatitis C in Eurasia, where 10 million people have the disease, yet it is largely ignored. Collaborate with Ben Norskov, an OSF/Parsons Fellow based the HIV/AIDS Alliance in Kiev throughout the ideation process.',

'Challenges' => 'Point a spotlight on the cost of hepatitis C treatment and combat stigma of the disease. Craft a clear narrative that will lead people to take action. Create a site that will be easy to update by staff at EHRN, without their needing to know HTML/CSS.',

'Solutions' => ''We framed the content of the site around Marshall Ganz’s model for public narrative, which formed the foundation for Barack Obama’s hugely successful 2008 campaign strategy. This involves the creation of stories of Self (an individual who is personally affected), Us (how the issue relates to the audience/society at large) and Now (why/how this is an urgent need that cannot be ignored)—all leading to a call for action (what the website’s viewer can/must do to effect change). This is a powerful strategy that I studied while engaged in community organizing around an economic justice campaign in Boston. My suggestion of using the structure of public narrative (and its relevance to President Obama’s campaign) reminded Ben of a fantastic, simple (but quirky) website that we ultimately used as our model for the user interaction of the hepatitis site. This site, ‘,’ uses a single-button interface for navigating randomly populated facts and statistics about Barack Obama’s administration. By using similar engagement style, with a bit of structure around displaying a balance of personal stories, wider-reaching statistics and facts to craft stories of self, us and now, we can give people a combination of spontaneity and structure that leads to a call to action, without overwhelming site visitors with information at the start. Although it has not yet gone live, I have built a custom Wordpress theme so that EHRN staff can manage the campaign website entirely through the admin interface, without having to touch the code.'