'Project' => 'Redesign/update Eurasian Harm Reduction Network’s logo and create a consistent corporate identity through template documents, while maintaining the strong symbolism of the current logo with its dual-languages and what I call its ‘hugging heart,’ which has been part of the organization’s identity since its founding as the Central and Eastern European Harm Reduction Network (CEEHRN).',
'Challenges' => 'A year prior to my work with Eurasian Harm Reduction Network (EHRN), the recently created ‘European Harm Reduction Network,’ aka EuroHRN, was created, and people began to confuse the work of EHRN with EuroHRN—particularly because EHRN’s logo had initials with the full name in a font so small that no one could read it. Meanwhile, EHRN was struggling to unify its image so that it would be clear that each of its documents was made by the same organization.',
'Solutions' => 'I eliminated the initials from EHRN’s logo to spell out the organization’s full name, adjusted the logo’s heart for greater clarity, and updated the typeface to Hypatia Sans, a much more elegant and subtle typeface than the Helvetica Rounded of the older logo. For many of EHRN’s publications, I included a map of the region for easier immediate identification of their geographical region (as distinct from the EuroHRN’s region), and I created the tagline, ‘Improving health and protecting human rights for individuals, communities, and society’ out of EHRN’s much longer and much less direct mission statement.'