Wolfgang Weingart Magazine Spread

Wolfgang Weingart article - cover spread — Text that is expanded to the point at which it becomes a graphic element, layering, and an intuitive placement of elements (i.e. NOT conforming to a grid) are all ideas that Weingart explored in his work.

'Project' => 'Write a report about Wolfgang Weingart and New Wave typography, and design a three-page magazine spread that honors the essence of Weingart’s work, using the report as article text.',

'Challenges' => 'Break away from grid systems and encapsulate Weingart’s sense of unpredictability, sly humor and playfulness, and his intuitive placement of many objects in a dynamic sense of balance. Much of his work was in black and white, so another challege was to create a setting for images to stand out against their background.',

'Solutions' => 'I repurposed Wolfgang Weingart’s works in new ways to play them off of one another. I placed two of Weingart’s color posters in the background of the article spread to allow his black and white works to pop into the foreground. Weingart was especially known for his experiments in photolithography, in which he combined images, text and textures on equal levels of prominence. These designs were often crowded with carefully balanced elements. Weingart is also known for early explorations incorporating handwritten text in designs, so I placed handwritten captions in speech bubbles that point to his work. The opening spread connects to the two-page spread by overlaying pieces of the two backgrounds and by using the speech bubble with accompanying girl from one of Weingart’s posters to provide an opening quote. Each page has an imposed grid in the background, which Weingart often used as a signal that he knew what he was doing. He understood the grid, but he would not be confined by it.'

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