Promotional Web Video: Learn with Homer’s First Readers
'Project' => 'This video was created when we were less than a week away from launching our newest feature in Learn with Homer, which would take our kindergarten curriculum a huge step forward: First Readers (also known in the educational space as ‘emergent readers’ or ‘decodable Readers’) that children could read and record using only the letter sounds and sight words that they had learned in the first several levels of our reading progression. We were still quite young as a company, and this was our first big feature update to the app, so we got to this point before realizing: "We should really have a marketing video that demonstrates first readers in the app, shouldn't we?"',
'Challenges' => 'Demonstrate where First Readers live in Learn with Homer, how they work, and their significance within Learn with Homer’s Learn to Read progression—all in about 30 seconds. Script it, schedule recording time with 3 children, film it, record audio, and edit the footage over the weekend—just before the app would be updated to include the new feature.',
'Solutions' => 'I came up with a simple script that introduced the concept of a first reader—that lives in the "Story Time" section of the app, and what it means in the context of a child learning to read. I recorded voicing from 3 children, as well as footage of them each manipulating the iPad in early sections of the app and reading sentences from the first readers against several different backdrops. I then edited that down to a 36-second video in Final Cut Pro.'
);